Content is what speaks to your customers and gets them onside, and having a great content strategy is essential if you want your business to succeed in the digital world.
Getting your content right could mean the difference between winning and losing customers. From the copywriting to the images and the videography to the font you’re using it all counts towards whether that potential client becomes an actual client.
The Role Of Content
When we talk about content we mean every word, image, email, video, or voice recording, or any other digital entity that relates to your brand.
We are constantly surrounded by content, whether it’s in your inbox, the screen on the tube, or at the bus stop, or whilst scrolling through your social media. If you’ve ever watched Mad Men, you’ll have seen an ad agency, content is the modern ad, and a great content strategy is basically an effective plan of how to reach your customers or ideal client, and then how to bring them to the table.
What We Do
We love creating great content strategies, and we’re very good at it, experts even. Every business, strategy and campaign is different and we spend the time getting to grips with an audience, understanding what they want, and what makes them engage with content.
Before working with any business on strategy we carry out a full audit social and web audit to see how things are looking, we measure the current levels of engagement and look at how people are interacting with your content. We also carry out a competitor analysis to see how you stack up against your peers.
From there we work with you to think about what you want to say to your audience, defining your objectives and goals. We then produce comprehensive strategies and content marketing campaigns that will get your business seen and drive traffic to your website.
We have a wealth of experience in the digital space, we’ve worked with all sorts of businesses around the UK and internationally and we know how to create great content for your business.
We provide all the knowledge and support that you need to not only achieve your digital goals, but surpass them, and with someone always on the end of the phone when you need them, you’ll know you’re in safe hands.